Exploring the Interpurchase Time of Two Interdependence Brands with Bivariate Stochastic Model

DOI

10.2991/aiie-15.2015.66How to use a DOI?

Keywords

data mining; interpurchase time; bivariate model; customer purchase behaviour

Abstract

In the competitive E-commerce marketing, a customer may purchase two or more different brands in one product categories. These brands become the competitive brands to win the customer’s share of the wallet. Thus it is an important issue to explore the interpurchase time of two interdependence and competitive brand. This paper proposes a bivariate model with stochastic approach to predict customer purchase behavior. These results can provide the application of E-commerce system.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H.H. Huang
PY  - 2015/07
DA  - 2015/07
TI  - Exploring the Interpurchase Time of Two Interdependence Brands with Bivariate Stochastic Model
BT  - Proceedings of the 2015 International Conference on Artificial Intelligence and Industrial Engineering
PB  - Atlantis Press
SP  - 237
EP  - 238
SN  - 1951-6851
UR  - https://doi.org/10.2991/aiie-15.2015.66
DO  - 10.2991/aiie-15.2015.66
ID  - Huang2015/07
ER  -