Identification of Innovation Strategies in Companies Using a Systematic Literature Review

Adib Ubaidillah; Zainul Arifin; Mukhammad Kholid Mawardi; Teuku Noerman

doi:10.2991/978-2-38476-090-9_3

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Identification of Innovation Strategies in Companies Using a Systematic Literature Review

Authors

Adib Ubaidillah¹^{, *}, Zainul Arifin¹, Mukhammad Kholid Mawardi¹, Teuku Noerman¹

¹Faculty of Administrative Science, Brawijaya University, Malang, Indonesia

^*Corresponding author. Email: adib1006@student.ub.ac.id

Corresponding Author

Adib Ubaidillah

Available Online 1 August 2023.

DOI: 10.2991/978-2-38476-090-9_3 How to use a DOI?
Keywords: Systematic Literature Review; Innovation Strategy; Company; Literature Review
Abstract: A formal and comprehensive innovation strategy is needed by companies to express their goals in innovating. The implementation of an innovation strategy will improve business operational performance so that it can operate more effectively and efficiently. The research aims to identify more deeply the Company's innovation strategy. The right strategy and innovation are needed for the company's sustainability. Data obtained from scientific articles that have been published in international journals in the last five years (2017–2022). The research method used is the literature review method. Factors of environmental conditions that affect the innovation strategy in a company. The environment in question can be an internal environment or an external environment. The novelty of this scientific article can be seen in the use of a systematic literature review in identifying the company's innovation strategy which is currently not widely used. So it is hoped that the results of this study can be useful for further research.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 1 August 2023
ISBN: 978-2-38476-090-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-090-9_3 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Adib Ubaidillah
AU  - Zainul Arifin
AU  - Mukhammad Kholid Mawardi
AU  - Teuku Noerman
PY  - 2023
DA  - 2023/08/01
TI  - Identification of Innovation Strategies in Companies Using a Systematic Literature Review
BT  - Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
PB  - Atlantis Press
SP  - 17
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-090-9_3
DO  - 10.2991/978-2-38476-090-9_3
ID  - Ubaidillah2023
ER  -

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