Local Tourism Diversification Through Cultural Heritage

A Research on Tourism Development in Malang City

DOI

10.2991/aebmr.k.201116.017How to use a DOI?

Keywords

diversification, heritage-cultural tourism, Malang

Abstract

As stated in the Tribina Cita of Malang City, tourism sector is a potential sector that can be developed as the identity of Malang City. Malang has been known as the city of industry and education, yet it has not yet been known as a tourism city. Therefore, the government of Malang has started to focus its development on tourism activities. This city used to only have MICE tourism, but at present, the government starts to have tourism diversification in the form of Cultural-Heritage tourism. This descriptive qualitative research was conducted to evaluate the tourism diversification program in Malang City. Research data were collected through in-depth interviews with relevant informants including the ones from Disbudpar (Department of Culture and Tourism), art and cultural workers in Malang City, as well as tourists visiting this city. The results of this research showed that the tourism diversification program has been utilizing available resources. This program was focused on the development of heritage tourism in Ijen Street, Kayu Tangan, and Tugu Area. While the focuses of the cultural tourism development was on the dance art. In addition, the city has set “heritage city” as the tagline of the city.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Supriono
AU  - Dahlan Fanani
AU  - Achmad Husaini
PY  - 2020
DA  - 2020/11/17
TI  - Local Tourism Diversification Through Cultural Heritage
BT  - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019)
PB  - Atlantis Press
SP  - 85
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201116.017
DO  - 10.2991/aebmr.k.201116.017
ID  - 2020
ER  -