Effect of Service Quality and Satisfaction Level on Consumer Loyalty of MRT Trains (Case Study in Ciputat Area)

DOI

10.2991/aebmr.k.200331.047How to use a DOI?

Keywords

quality service, level of satisfaction, loyalty consumer

Abstract

Research aiming for knowing influence quality service and level satisfaction in a manner partial or simulant to loyalty consumer, sample in research this is all consumer who use service the train MRT in Ciputat, sample taken with use purposive sampling technique are required. Criteria sample is consumer who use services the train MRT, and data collection is done with spread questionnaire to 96 respondents. Met hood the analysis in research this is with use analysis multiple and processed data with SPSS version22. Result this to show that quality service and satisfaction level take effect positive and significant to Loyalty Consumers. While the result others to show Quality service and Satisfaction Level in manner simulant and influence Loyalty Consumers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Djoko Hananto
AU  - Sampor Ali
PY  - 2020
DA  - 2020/04/06
TI  - Effect of Service Quality and Satisfaction Level on Consumer Loyalty of MRT Trains (Case Study in Ciputat Area)
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 219
EP  - 223
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.047
DO  - 10.2991/aebmr.k.200331.047
ID  - Hananto2020
ER  -