The Business Model for SMEs Fishery and Marine Food Industry Modernization in Manado: Rica Roa Companies Case Study

DOI

10.2991/aicar-18.2019.44How to use a DOI?

Keywords

case study; business model; SMEs; fishery and marine food base industry; modernization; Manado; rica roa company

Abstract

The purpose of this research is to create a business model for modernization of SMEs in Manado, especially fisheries and marine-based industries. Researchers explore the development of business models for the modernization of SMEs. Researchers created the business model development of SME modernization programs. The research method is a qualitative case study method. The case studies taken were the producers of rica roa "Yuki" and "Amey" located in Manado City. The research was conducted by exploring in depth related to the company that became the case study. The results of the study then provide a new finding in the form of a business model for fisheries-based SME food and marine industry. The results of the study found that there is a business model that can be used as a reference for modernization which are scaling up, updating and upgrading SMEs business scale based on fisheries and marine industries in the Manado city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jacline Sumual
AU  - Steva Tumangkeng
AU  - Lidya Mawikere
AU  - Christoffel M O Mintardjo
AU  - Imelda J Ogi
AU  - George M V Kawung
PY  - 2019/02
DA  - 2019/02
TI  - The Business Model for SMEs Fishery and Marine Food Industry Modernization in Manado: Rica Roa Companies Case Study
BT  - Proceedings of the 5th Annual International Conference on Accounting Research (AICAR 2018)
PB  - Atlantis Press
SP  - 202
EP  - 206
SN  - 2352-5428
UR  - https://doi.org/10.2991/aicar-18.2019.44
DO  - 10.2991/aicar-18.2019.44
ID  - Sumual2019/02
ER  -