Disentangling the Effects of Attitudes and Health on Consumer Purchase Intention Towards Herbal Products

DOI

10.2991/ahsr.k.210127.008How to use a DOI?

Keywords

consumers’ purchase intention, health, attitudes, Theory of Planned Behavior, herbal products

Abstract

The use of herbal products has increased. Nowadays herbal are often used as complementary medicines in health therapy. This study aims to examine the roles of attitudes and health in predicting consumer intentions within the context of herbal products. It used the Theory of Planned Behavior to see how consumers perceive when buying herbal products. The relationships between attitudes and health towards consumers’ intention were studied by applying Structural Equation Modelling. Based on the results of the study, attitudes have a significant impact on consumer intentions to use herbal products.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Dian Widyaningtyas
AU  - Wisnu Untoro
AU  - Ahmad Ikhwan Setiawan
AU  - Lilik Wahyudi
PY  - 2021
DA  - 2021/01/27
TI  - Disentangling the Effects of Attitudes and Health on Consumer Purchase Intention Towards Herbal Products
BT  - Proceedings of the International Conference on Health and Medical Sciences (AHMS 2020)
PB  - Atlantis Press
SP  - 33
EP  - 37
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.210127.008
DO  - 10.2991/ahsr.k.210127.008
ID  - Widyaningtyas2021
ER  -