Projecting a Good Image of School: How can a Principal Achieve This Goal?
- DOI
- 10.2991/assehr.k.200513.067How to use a DOI?
- Keywords
- school image, school promotion, principal
- Abstract
There has been a tendency in most schools to become increasingly aware of their image in the community. The school principals are realising the need to work positively with community to ensure a good image of the school. It is conceivable that the leadership of the principal plays a significant role in promoting a positive image of the school. The aim of the study is to examine the importance of projecting a good image of a school and roles of the principal to accomplish this objective. This study utilised qualitative descriptive method. The data collected from observations, reports, literature, and documents. The results show that promoting a positive image for school, as a market-oriented activity, requires the principal to exercise highly-developed public relation skills. They need to have more interaction with the external community to promote the school, attract students as well as retain them. The study concludes that promoting a positive school image is a business-like effort in which school management should adapt some marketing approaches. Principal’s role is a pivotal point in projecting a good image. The leadership of the principal is a key factor in gauging public opinion that contributes to the image of the school.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Elni Jeini Usoh AU - Jeffry S. Lengkong AU - Henny N. Tambingon AU - Sherly F. Lensun PY - 2020 DA - 2020/05/15 TI - Projecting a Good Image of School: How can a Principal Achieve This Goal? BT - Proceedings of the 4th Asian Education Symposium (AES 2019) PB - Atlantis Press SP - 297 EP - 299 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200513.067 DO - 10.2991/assehr.k.200513.067 ID - Usoh2020 ER -