A historical review of the key technologies for enterprise brand impact assessment

DOI

10.2991/978-2-38476-257-6_29How to use a DOI?

Keywords

Brand value; brand influence; evaluation

Abstract

Relying on complex network technology, natural language processing technology, value evaluation and distributed computing technology and other related technologies, large enterprises to evaluate their own brand influence, which can enhance brand value for the enterprise, expand the brand international influence, optimize the environment of enterprise development, to provide effective tools, to provide important support for shaping a good corporate image.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Guang Chen
AU  - Rui Liu
AU  - Ruixin Chen
AU  - Chengcheng Fu
PY  - 2024
DA  - 2024/05/27
TI  - A historical review of the key technologies for enterprise brand impact assessment
BT  - Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)
PB  - Atlantis Press
SP  - 240
EP  - 246
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-257-6_29
DO  - 10.2991/978-2-38476-257-6_29
ID  - Chen2024
ER  -