Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)

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Business Negotiation Strategy and Method Analysis Based on Game Theory

Authors
Nishan Huang1, *
1Wuhan University of Technology, Wuhan, 430070, China
*Corresponding author. Email: hns@whut.edu.cn
Corresponding Author
Nishan Huang
Available Online 27 May 2024.
DOI
10.2991/978-2-38476-257-6_71How to use a DOI?
Keywords
Business negotiation; Game Theory; Negotiation skills
Abstract

Business negotiation refers to the process in which different business subjects negotiate on specific business items to pursue common business interests and reach common business goals. Business negotiation is widely used in society, and both sides will encounter various risks and uncertainties in the negotiation. This paper is based on the analysis of risks and uncertainties in business negotiation, the game theory concept model and its related applications are used to explain the problems encountered in business negotiations and their solutions. Finally, the conclusion that the betrayal and deception of both sides in negotiation are due to the principle of self-interest and the choice of maximizing the interests of rational people is drawn. And found that the two sides trust each other to choose cooperation as the best choice for mutual benefit. This paper provides some negotiation skills for those involved in business negotiation in different situations, such as the weak party delaying negotiations, the two sides trying to reach a Nash equilibrium, and the strong party reasonable pressure.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
27 May 2024
ISBN
978-2-38476-257-6
ISSN
2352-5428
DOI
10.2991/978-2-38476-257-6_71How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nishan Huang
PY  - 2024
DA  - 2024/05/27
TI  - Business Negotiation Strategy and Method Analysis Based on Game Theory
BT  - Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)
PB  - Atlantis Press
SP  - 607
EP  - 615
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-257-6_71
DO  - 10.2991/978-2-38476-257-6_71
ID  - Huang2024
ER  -