Consider the manufacturer’s green production strategies when retailers introduce private label

DOI

10.2991/978-2-38476-257-6_15How to use a DOI?

Keywords

private label; green manufacturing; production mode

Abstract

As consumers become more eco-conscious, manufacturers are investing in green production. Yet, the launch of retailer’s private label threatens their market. This raises questions, such as how manufacturers should modify their brand’s green level in response, and whether retailers should outsource production for private label. This paper introduces a Stackelberg game model to study these aspects under various production scenarios. This study found that retailer producing private label by itself is more beneficial to it. And manufacturer’s brand’s green level will be lower if private label is introduced.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiafeng Qian
PY  - 2024
DA  - 2024/05/27
TI  - Consider the manufacturer’s green production strategies when retailers introduce private label
BT  - Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)
PB  - Atlantis Press
SP  - 114
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-257-6_15
DO  - 10.2991/978-2-38476-257-6_15
ID  - Qian2024
ER  -