Research on Optimal Product Attributes Selection of New Energy Vehicles

DOI

10.2991/aeece-15.2015.33How to use a DOI?

Keywords

New Energy Vehicles; Conjoint Analysis; Attribute Preference.

Abstract

New energy vehicle, as the national strategic emerging industry, has received strong support from the government in recent years, but the industrialization development of new energy vehicle is not ideal. On the one hand, most of the research on new energy vehicle attributes is qualitative, which hindered the promotion of new energy vehicles in the market to some extent. On the other hand, the ability and the willingness of manufacturers should be taken into consideration. This paper uses the conjoint analysis to construct a new energy vehicle attributes and level model. The new energy vehicles manufacturers are introduced into the model as well. A series of properties of preference are found to explore the optimal choices of new energy vehicles.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chong Luo
AU  - Chunjie Chi
PY  - 2015/09
DA  - 2015/09
TI  - Research on Optimal Product Attributes Selection of New Energy Vehicles
BT  - Proceedings of the International Conference on Advances in Energy, Environment and Chemical Engineering
PB  - Atlantis Press
SP  - 161
EP  - 165
SN  - 2352-5401
UR  - https://doi.org/10.2991/aeece-15.2015.33
DO  - 10.2991/aeece-15.2015.33
ID  - Luo2015/09
ER  -