Study on the Development Path of Cultural and Creative Products in the Changzhou Section of the Grand Canal

DOI

10.2991/assehr.k.220205.025How to use a DOI?

Keywords

Changzhou canal culture; Cultural and creative products; Development path

Abstract

Cultural and creative products have strong cultural, artistic and regional characteristics, and are important carriers for the communication of the Grand Canal culture. Changzhou section of the Grand Canal, as one of the oldest river sections in China, has formed a rich and colorful cultural scene along the river through the development of previous dynasties. However, most of the existing canal cultural and creative products in Changzhou are simply copied, labelled and sold, lacking the cultural characteristics and cultural connotation of Changzhou canal. The development of cultural and creative products should focus on Changzhou’s representative canal cultural symbols at the material and spiritual levels, the product design and story content, and the improvement of communication power.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Musheng Yang
PY  - 2022
DA  - 2022/02/15
TI  - Study on the Development Path of Cultural and Creative Products in the Changzhou Section of the Grand Canal
BT  - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
PB  - Atlantis Press
SP  - 150
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220205.025
DO  - 10.2991/assehr.k.220205.025
ID  - Yang2022
ER  -