Research on the Creative Expression of Font Design in Poster Design

Taking Public Poster as an Example

DOI

10.2991/assehr.k.220205.034How to use a DOI?

Keywords

Font design; Public poster; Culture

Abstract

At present, human beings are in a new era of design culture, which is also an information age that people take graphic language as communication tool and integrate design and culture. As a means of public communication in modern social life, public posters carry certain cultural deposits and social responsibilities. Nowadays, font design has been widely used in poster design with its profound cultural connotation and unique expression. In addition, its expression forms are rich and varied, and some are even directly used as graphic elements. It can be seen that people have realized the special value of font design in poster design. From the perspective of the development history and characteristics of font design, this paper makes case analysis and discusses the performance effect and artistic value of font design in public poster design with the help of design works.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhengze Zhang
AU  - Zhiqiang Cai
PY  - 2022
DA  - 2022/02/15
TI  - Research on the Creative Expression of Font Design in Poster Design
BT  - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021)
PB  - Atlantis Press
SP  - 207
EP  - 211
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220205.034
DO  - 10.2991/assehr.k.220205.034
ID  - Zhang2022
ER  -