The Application and Practice of Traditional Cultural Symbols in the Brand Design of “Nation Tide”
- DOI
- 10.2991/assehr.k.220205.043How to use a DOI?
- Keywords
- Traditional cultural symbols; “Nation tide” brands; Design
- Abstract
In recent years, the “nation tide” of Chinese design has emerged. The main elements of the “nation tide” brand design come from traditional patterns, Chinese characters, colors, or traditional Chinese stories, traditional Chinese spirits and other traditional cultural symbols. The creation of the “nation tide” brands not only relies on the material element symbols to form the basic tone and external symbolic characteristics of the brand, but also requires the organic integration of the spirit and value of the excellent traditional culture, deeply thinking about traditional culture, and re-understanding and thinking about traditional cultural symbols from today’s perspective, to let them produce new meanings in the designs.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yang Zhang PY - 2022 DA - 2022/02/15 TI - The Application and Practice of Traditional Cultural Symbols in the Brand Design of “Nation Tide” BT - Proceedings of the 2021 Conference on Art and Design: Inheritance and Innovation (ADII 2021) PB - Atlantis Press SP - 266 EP - 270 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220205.043 DO - 10.2991/assehr.k.220205.043 ID - Zhang2022 ER -