Promotion Strategy for the Development of English-Based Tourism
- DOI
- 10.2991/assehr.k.200827.088How to use a DOI?
- Keywords
- promotion strategy, tourism development
- Abstract
Lakey Beach is a famous beach because of its beautiful sand and waves. However, the development of this beach as major tourists destination is hampered by several factors such as lack of promotion by local government. limited facilities and accommodation, and lack of English skills from human resources in the surrounding area. The English ability of the guide or the surrounding people will affect the satisfaction of visitors, especially foreign tourists. This study aims to determine the effect of promotion strategies on the development of Lakey beach as English-based tourism destinations. The research method used was associative research and the research location was located at Lakey beach, in Hu’u district, Dompu regency. The population of this study was local and foreign tourists who have visited Lakey Beach with total sample of 96 people. The variable measurement in this study used scores that refer to Likert scale and data analysis technique was using simple linear regression analysis. The results of the study showed that the promotion strategy has significant effect on the development of english-based tourism in Lakey Beach. This is proven by the score of t-count whixh is higher than t-table, i.e. 10.961 and 1.985, respectively, with a significance score of 0.000 which less than 0.05.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ita Purnama AU - Fenny Aryani AU - Intisari Haryanti AU - Nafisa Nurulrahmatia PY - 2020 DA - 2020/08/28 TI - Promotion Strategy for the Development of English-Based Tourism BT - Proceedings of the 1st Annual Conference on Education and Social Sciences (ACCESS 2019) PB - Atlantis Press SP - 349 EP - 351 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200827.088 DO - 10.2991/assehr.k.200827.088 ID - Purnama2020 ER -