Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)

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Meso-structure Analysis of Banyumas Tourism Promotion Media

Authors
Indah Puspitasari1, *, Eka Dyah Puspita Sari1, Gigih Ariastuti Purwandari1, Kristianto Setiawan1
1Universitas Jenderal Soedirman, Purwokerto, Indonesia
*Corresponding author. Email: indah.puspitasari@unsoed.ac.id
Corresponding Author
Indah Puspitasari
Available Online 27 March 2023.
DOI
10.2991/978-2-38476-028-2_17How to use a DOI?
Keywords
Banyumas; Critical Discourse Analysis; Meso-Structure; Tourism Promotion Media
Abstract

This study aims to examine the meso-structure of Banyumas tourism promotion media in both electronic and non-electronic media. The descriptive qualitative method was used in this study with a focus on critical discourse analysis. This study took eight tourism promotion media in Banyumas, managed by Banyumas local government and private companies. This study presented a detailed investigation of three major areas, i.e., production, distribution, and consumption processes of discourse. This study found that the discourse production patterns in both non-electronic and electronic brochures differed in the creating process and the patterns. The production process and the pattern of electronic brochures were simpler, faster, and cheaper than the non-electronic ones. The discourse production pattern in the non-electronic brochure was more complete but more time-consuming in the creation process. This study found that discourse distribution was also influenced by discourse production patterns as well as the nature of the institutions embedded in the discourse. The distribution of the electronic brochure was faster because they distributed it through social media. The discourse consumption process was also influenced by the types of media and the social contexts. Finally, the result of this study indicated that the discourse consumption process was affected by the discourse production and also distribution process.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 March 2023
ISBN
978-2-38476-028-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-028-2_17How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Indah Puspitasari
AU  - Eka Dyah Puspita Sari
AU  - Gigih Ariastuti Purwandari
AU  - Kristianto Setiawan
PY  - 2023
DA  - 2023/03/27
TI  - Meso-structure Analysis of Banyumas Tourism Promotion Media
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 177
EP  - 191
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_17
DO  - 10.2991/978-2-38476-028-2_17
ID  - Puspitasari2023
ER  -