Food Print, Sustainable Tourism, and Japanese Pop Food Culture in Manga Series

DOI

10.2991/978-2-38476-028-2_9How to use a DOI?

Keywords

Food Print; Sustainable Tourism; Food Culture; Manga; Semiotics

Abstract

In the world of tourism, sustainable environment quality is one issue arising within the climate change and global warming era happening throughout the world. Eating culture is one related aspect in which each choice in food material preparation, processing, and consumption will leave carbon footprints or gas emissions. This study raises the issue of environmental sustainability in Japanese food culture in manga and how manga can be an alternative for environmental education in term of side effect of tourism alongside communication and popular culture approaches. The subject of this research was the Oishinbo manga series, a Japanese typical graphic novel upholding the Japanese eating culture as its main topic. This descriptive-qualitative approach used the visual semiotic method previously developed by Roland Barthes, that is investigating sign and how sign work in several stages of analysis namely denotation, connotation, and myth. The results showed that the food processing starting from the upstream to downstream denotatively (first stage) sided to the environmental quality assertively shown through verbal texts and non-verbal visualization packaged in comedy by its central characters. Meanwhile, the dictions connotatively (second stages) showed respect for environmental issues by continuously realizing the delicacy of food taste quality. The carbon footprint manifests itself as greenhouse gas emissions as a result of food processing activities that affect the environment, beginning with the agricultural production process and continuing until the food is ready to eat. Thus, the constructed myths (third stages) including consciousness, awareness, and responsibility for good food quality were addressed to the Japanese concept that highly appreciate nature, which became one of the basic element of washoku (Japanese traditional food culture) that described in the meaning of this three word, itadakumasu, gochisousama-deshita, and mottainai.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yusida Lusiana
AU  - Wisnu Widjanarko
AU  - Anggita Stovia
AU  - Eko Kurniawan
AU  - Tri Asiati
PY  - 2023
DA  - 2023/03/27
TI  - Food Print, Sustainable Tourism, and Japanese Pop Food Culture in Manga Series
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 101
EP  - 110
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_9
DO  - 10.2991/978-2-38476-028-2_9
ID  - Lusiana2023
ER  -