Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)

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The Utilization of Social Media as Traditional Culinary Documentation in Strengthening Local Tourism: A Study on an Instagram Account of @Dinporabudpar_banyumas

Authors
Wisnu Widjanarko1, *, Yusida Lusiana1, Dwi Pangastuti Marhaeni1, Bambang Widodo1
1Jenderal Soedirman University, Purwokerto, 53122, Indonesia
*Corresponding author. Email: wisnuwidjanarko@unsoed.ac.id
Corresponding Author
Wisnu Widjanarko
Available Online 27 March 2023.
DOI
10.2991/978-2-38476-028-2_23How to use a DOI?
Keywords
Social Media; Culinary Documentation; Tourism
Abstract

Globalization is a challenge in managing cultural heritage, including culinary traditions as well as opportunities to promote it to all corners of the world. For this reason, a contemporary approach is needed in documenting it so that it has meaning as a means of promoting culture while having an impact on improving community welfare through the tourism sector. This study discusses social media as a traditional Banyumas culinary documentation strategy for strengthening tourism. The subject of the study was the Instagram social media account of @dinporabudpar_banyumas owned by the Banyumas Regency Government, while the object of the study was the documentation of Banyumas culinary tourism through social media. Through a qualitative analysis approach, the results show that social media plays a strategic role as a means of documenting traditional food values and cultural knowledge preservation in public spaces. In addition, through this documentation, social media can function as a source of information on the promotional genre in attracting tourists to enjoy traditional food.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 March 2023
ISBN
978-2-38476-028-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-028-2_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wisnu Widjanarko
AU  - Yusida Lusiana
AU  - Dwi Pangastuti Marhaeni
AU  - Bambang Widodo
PY  - 2023
DA  - 2023/03/27
TI  - The Utilization of Social Media as Traditional Culinary Documentation in Strengthening Local Tourism: A Study on an Instagram Account of @Dinporabudpar_banyumas
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 251
EP  - 257
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_23
DO  - 10.2991/978-2-38476-028-2_23
ID  - Widjanarko2023
ER  -