BP’s Reputation Repair Strategies during the Gulf Oil Spill

DOI

10.2991/jrarc.2015.5.1.1How to use a DOI?

Keywords

reputation repair, responsibility attribution, oil spill, situational crisis communication theory

Abstract

On April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. Analysis of 1,161 BP tweets during the crisis response reflected unexpected reputation repair strategies and responsibility attribution. Situational Crisis Communication Theory suggests that after an accident, PR messages typically reflect low responsibility attribution. Although the official investigation initially did not suggest a preventable crisis, 90% of BP’s tweets reflected high responsibility.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Kristen Alley Swain
AU  - Lindsay A. Jordan
PY  - 2015
DA  - 2015/04/01
TI  - BP’s Reputation Repair Strategies during the Gulf Oil Spill
JO  - Journal of Risk Analysis and Crisis Response
SP  - 2
EP  - 15
VL  - 5
IS  - 1
SN  - 2210-8505
UR  - https://doi.org/10.2991/jrarc.2015.5.1.1
DO  - 10.2991/jrarc.2015.5.1.1
ID  - Swain2015
ER  -