Awareness of pro-tobacco advertising and promotion and beliefs about tobacco use: Findings from the Tobacco Control Policy (TCP) India Pilot Survey

Maansi Bansal-Travers; Geoffrey T. Fong; Anne C.K. Quah; Genevieve Sansone; Mangesh S. Pednekar; Prakash C. Gupta; Dhirendra N. Sinha

doi:10.1016/j.jegh.2014.05.001

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Volume 4, Issue 4, December 2014, Pages 303 - 313

Awareness of pro-tobacco advertising and promotion and beliefs about tobacco use: Findings from the Tobacco Control Policy (TCP) India Pilot Survey

Authors

Maansi Bansal-Travers^a^{, *}^{, 1}^,Maansi.Travers@roswellpark.org, Geoffrey T. Fong^b^{, d}^{, 1}^,gfong@uwaterloo.ca, Anne C.K. Quah^b^{, 1}^,ackquah@uwaterloo.ca, Genevieve Sansone^b^{, 1}^,gsansone@uwaterloo.ca, Mangesh S. Pednekar^c^{, 1}^,pednekarm@healis.org, Prakash C. Gupta^c^{, 1}^,pcgupta@healis.org, Dhirendra N. Sinha^e^{, 1}^,dhirendrasinha1@gmail.com

^aRoswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY 14263, United States

^bDepartment of Psychology, University of Waterloo, 200 University Avenue West, Waterloo, Ontario N2L3G1, Canada

^cHealis Sekhsaria Institute for Public Health, 601/B, Great Eastern Chambers, Plot No. 28, Sector 11, CBD Belapur, 400 614 Navi Mumbai, India

^dOntario Institute for Cancer Research, MaRS Centre, South Tower, 101 College Street, Suite 800, Toronto, Ontario M5G 0A3, Canada

^eSchool of Preventive Oncology, A/27, Anandpuri, West Boring Canal Road, 800001 Patna, Bihar, India

¹

All authors contributed equally to this work.

^*Corresponding author. Address: Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo, NY 14263, United States. Tel.: +1 716 845 1527; fax: +1 716 845 1265.

Corresponding Author

Maansi Bansal-TraversMaansi.Travers@roswellpark.org

Received 16 May 2013, Revised 7 May 2014, Accepted 12 May 2014, Available Online 16 June 2014.

DOI: 10.1016/j.jegh.2014.05.001 How to use a DOI?
Keywords: Tobacco; India; Smoking; Advertising; Promotion
Abstract: Tobacco companies are utilizing similar strategies to advertise and promote their products in developing countries as they have used successfully for over 50 years in developed countries. The present study describes how adult smokers, smokeless tobacco users, and non-users of tobacco from the Tobacco Control Project (TCP) India Pilot Survey, conducted in 2006, responded to questions regarding their perceptions and observations of pro-tobacco advertising and promotion and beliefs about tobacco use. Analyses found that 74% (n = 562) of respondents reported seeing some form of pro-tobacco advertising in the last six months, with no differences observed between smokers (74%), smokeless tobacco users (74%), and nonsmokers (73%). More than half of respondents reported seeing pro-tobacco advertising on store windows or inside shops. Overall, this study found that a significant percentage of tobacco users and non-users in India report seeing some form of pro-tobacco advertising and promotion messages. Additional analyses found that smokers were more likely to perceive tobacco use as harmful to their health compared with smokeless tobacco users and non-users (p < 0.01). The findings from this study reiterate the need for stronger legislation and strict enforcement of bans on direct and indirect advertising and promotion of tobacco products in India.
Open Access: This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

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Journal: Journal of Epidemiology and Global Health
Volume-Issue: 4 - 4
Pages: 303 - 313
Publication Date: 2014/06/16
ISSN (Online): 2210-6014
ISSN (Print): 2210-6006
DOI: 10.1016/j.jegh.2014.05.001 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

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ris enw bib

TY  - JOUR
AU  - Maansi Bansal-Travers
AU  - Geoffrey T. Fong
AU  - Anne C.K. Quah
AU  - Genevieve Sansone
AU  - Mangesh S. Pednekar
AU  - Prakash C. Gupta
AU  - Dhirendra N. Sinha
PY  - 2014
DA  - 2014/06/16
TI  - Awareness of pro-tobacco advertising and promotion and beliefs about tobacco use: Findings from the Tobacco Control Policy (TCP) India Pilot Survey
JO  - Journal of Epidemiology and Global Health
SP  - 303
EP  - 313
VL  - 4
IS  - 4
SN  - 2210-6014
UR  - https://doi.org/10.1016/j.jegh.2014.05.001
DO  - 10.1016/j.jegh.2014.05.001
ID  - Bansal-Travers2014
ER  -

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