International Journal of Computational Intelligence Systems

<Previous Article In Issue
Next Article In Issue>
Volume 9, Issue 4, August 2016, Pages 676 - 688

An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

Authors
Hong-yu Zhanghyzhang@csu.edu.cn
School of Business, Central South University, Changsha 410083, China
Rui Zhouzrconan@163.com
School of Business, Central South University, Changsha 410083, China
Jian-qiang Wang*, jqwang@csu.edu.cn
School of Business, Central South University, Changsha 410083, China
Xiao-hong Chencsums_2005@163.com
School of Business, Central South University, Changsha 410083, China
*Corresponding author. Tel.: +86 731 88830594; fax: +86 731 88710006. E-mail address: jqwang@csu.edu.cn.
Corresponding Author
Jian-qiang Wangjqwang@csu.edu.cn
Received 13 October 2015, Accepted 27 March 2016, Available Online 1 August 2016.
DOI
10.1080/18756891.2016.1204116How to use a DOI?
Keywords
Purchasing decision-making; cloud model; prospect theory; reference point
Abstract

This paper presents a fuzzy multi-criteria decision-making (FMCDM) approach based on cloud model and prospect theory. In addition, a reference point selection method is developed according to the evaluations of the potential customer or similar consumers regarding certain items. An example of purchasing decision problems is provided in order to illustrate the applicability of the proposed approach. A comparative analysis of the proposed approach is also performed in order to verify its feasibility.

Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

Download article (PDF)
View full text (HTML)

<Previous Article In Issue
Next Article In Issue>
Journal
International Journal of Computational Intelligence Systems
Volume-Issue
9 - 4
Pages
676 - 688
Publication Date
2016/08/01
ISSN (Online)
1875-6883
ISSN (Print)
1875-6891
DOI
10.1080/18756891.2016.1204116How to use a DOI?
Copyright
© 2016. the authors. Co-published by Atlantis Press and Taylor & Francis
Open Access
This is an open access article under the CC BY-NC license (http://creativecommons.org/licences/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Hong-yu Zhang
AU  - Rui Zhou
AU  - Jian-qiang Wang
AU  - Xiao-hong Chen
PY  - 2016
DA  - 2016/08/01
TI  - An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce
JO  - International Journal of Computational Intelligence Systems
SP  - 676
EP  - 688
VL  - 9
IS  - 4
SN  - 1875-6883
UR  - https://doi.org/10.1080/18756891.2016.1204116
DO  - 10.1080/18756891.2016.1204116
ID  - Zhang2016
ER  -