Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology

DOI

10.2991/ijcis.2010.3.3.6How to use a DOI?

Keywords

Website quality, e-business, fuzzy, multicriteria, TOPSIS, AHP

Abstract

Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed methodology, weights of the evaluation criteria are generated by a fuzzy AHP procedure. In performance evaluation problems, the judgments of the experts may usually be vague in form. As fuzzy logic can successfully deal with this kind of uncertainty in human preferences, both classical TOPSIS and classical AHP procedures are implemented under fuzzy environment. The proposed TOPSIS-AHP methodology has successfully been applied to a multi-attribute website quality evaluation problem in Turkish e-business market. Nine sub-criteria under four main categories are used in the evaluation of the most popular e-business websites of Turkey. A sensitivity analysis is also provided.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Tolga Kaya
PY  - 2010
DA  - 2010/09/01
TI  - Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
JO  - International Journal of Computational Intelligence Systems
SP  - 301
EP  - 314
VL  - 3
IS  - 3
SN  - 1875-6883
UR  - https://doi.org/10.2991/ijcis.2010.3.3.6
DO  - 10.2991/ijcis.2010.3.3.6
ID  - Kaya2010
ER  -