Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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The Influence of Traditional Chinese Aesthetics of Modern Brand Design

Authors
Xiaoxuan Hu1, *
1Brunel University London, Uxbridge, England
*Corresponding author. Email: 757210522@qq.com
Corresponding Author
Xiaoxuan Hu
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_163How to use a DOI?
Keywords
Traditional aesthetics; Modern brand design; Combination and development
Abstract

The traditional aesthetics of ancient China has a long history, especially some traditional folk art. Ancient traditional aesthetics is a unique artistic expression created by Chinese working people in their spare time. It is not only a nation’s cultural self-confidence, but also an artistic treasure created by our ancestors for descendants. Nowadays, we have entered an era of fast fashion and fast culture, and the brand has been ignored by many people. So Some branding companies have started to incorporate traditional aesthetics into their brand design to make these brands stand out and even occupy an advantage in the international market [2] .While promoting the brand, they are also promoting Chinese national art. Starting with the origin and development of Chinese aesthetics, this paper analyzes how these brands combine their own brands with traditional aesthetics, and explains the impact of traditional aesthetics on modern brand design.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
978-2-494069-05-3
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_163How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoxuan Hu
PY  - 2022
DA  - 2022/11/19
TI  - The Influence of Traditional Chinese Aesthetics of Modern Brand Design
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1363
EP  - 1368
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_163
DO  - 10.2991/978-2-494069-05-3_163
ID  - Hu2022
ER  -