Research on Business Model and Marketing Strategy of China’s Cross-border E-commerce Platform

A Case Study of Kaola Overseas Shopping

DOI

10.2991/assehr.k.211020.170How to use a DOI?

Keywords

Cross-border e-commerce platform, Kaola Overseas Shopping, business model, SWOT, Marketing strategies

Abstract

At present, with the improvement of people’s living standards in our country, people have higher requirements for quality of life. The emergence of cross-border e-commerce has further met people’s living needs and better promoted the exchange of domestic and foreign trade. The rise of Kaola overseas shopping is also a representative platform for cross-border e-commerce. This paper will also use SWOT business model analysis and other methods to understand the development characteristics, advantages, and disadvantages of Kaola Overseas Shopping. The state has increased its support for the e-commerce industry and adopted a variety of measures to guide the cross-border e-commerce industry to continuously innovate and seek the ultimate suitable operation and business model. In the trend of globalization, China’s cross-border e-commerce industry is full of challenges and opportunities. The problems that need to be solved are how to adapt to the trend of The Times, rational use of technology, clear market positioning and consumer groups, and use of reasonable marketing and promotion means.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haibo Feng
AU  - Xuanchen Liu
AU  - Shilun Zhu
PY  - 2021
DA  - 2021/10/21
TI  - Research on Business Model and Marketing Strategy of China’s Cross-border E-commerce Platform
BT  - Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
PB  - Atlantis Press
SP  - 291
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211020.170
DO  - 10.2991/assehr.k.211020.170
ID  - Feng2021
ER  -