Willingness to Pay for Premium Tourism Services:

A Case of Labuan Bajo, Indonesia

DOI

10.2991/assehr.k.210424.042How to use a DOI?

Keywords

willingness to pay premium, ecotourism attitude, environment belief, interdependent

Abstract

This study aims at investigating the antecedents of willingness to pay for premium price in tourism context. The object of the study is Labuan Bajo, a well-known tourist destination in Indonesia which is targeted as a premium class destination by the government. Data were collected through a self-administered survey and analysed with quantitative approach. Findings reveal that willingness to pay premium is influenced by interdependent trait indirectly through ecotourism attitude. This result discloses the role of personality differences in affecting willingness to pay premium tourism. Theoretical and practical contributions of the present study were discussed.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jappy P. Fanggidae
AU  - Patrisius Seran
PY  - 2021
DA  - 2021/04/26
TI  - Willingness to Pay for Premium Tourism Services:
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 221
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.042
DO  - 10.2991/assehr.k.210424.042
ID  - Fanggidae2021
ER  -