Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

<Previous Article In Volume
Next Article In Volume>

The Role of E-Trust as Mediating Variable on Predicting the Effect of Website Design Quality and Online Reviews on Online Booking Intention

Authors
Satriya Galih Handhita1, Ita Prihatining Wilujeng1, *
1Universitas Negeri Malang, Malang, Indonesia
*Corresponding author. Email: ita.prihatining.fe@um.ac.id
Corresponding Author
Ita Prihatining Wilujeng
Available Online 30 November 2023.
DOI
10.2991/978-94-6463-302-3_29How to use a DOI?
Keywords
Website Design Quality; Online Reviews; Online Booking Intention; E-Trust
Abstract

Digital technology has increased access to information and made online travel booking more convenient, impacting the public's increased consumption of products and services. In online booking platforms, both Website Design Quality and Online Reviews, including appearance, navigational functionality, and consumer feedback, can influence consumers' trust and considerations. This research explores the influence of the quality of Website Design and Online Reviews on Online Booking Intention. E-Trust will act as a mediating variable in this study. The research was conducted among followers of one of the official Instagram accounts of an Online Booking Platform who had yet to make any transactions. A questionnaire was used to collect data, and 138 respondents participated. The data were analysed using Structural Equation Modelling Partial Least Square, and the results indicate that good Website Design Quality and Positive Online Reviews significantly influence Online Booking Intention. These findings also highlight the importance of E-Trust in influencing consumers during their decision-making process.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 November 2023
ISBN
10.2991/978-94-6463-302-3_29
ISSN
2352-5428
DOI
10.2991/978-94-6463-302-3_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Satriya Galih Handhita
AU  - Ita Prihatining Wilujeng
PY  - 2023
DA  - 2023/11/30
TI  - The Role of E-Trust as Mediating Variable on Predicting the Effect of Website Design Quality and Online Reviews on Online Booking Intention
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 252
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_29
DO  - 10.2991/978-94-6463-302-3_29
ID  - Handhita2023
ER  -