Cultural Commodification Analysis Based on Local Wisdom in an Effort to Strengthen Madura’s Potential as a Wellness Tourism Destination

DOI

10.2991/978-2-38476-118-0_53How to use a DOI?

Keywords

Cultural Commodification; Local Wisdom; Wellness Tourism; Madura; Tourism

Abstract

The concept of the meaning of “pain” in Madurese knowledge includes spiritual and physical pain. This concept gave birth to local wisdom towards healthy “spiritual and physical”. On the other hand, local wisdom is a strong potential in the development of wellness tourism in Madura. But the potential possessed by Madura with its various tourist destinations has not been developed because it is still not integrated and runs alone. This can be studied more deeply with theory of cultural commodification and become a potential network of new tourist commodities called "wellness tourism based on local wisdom". Therefore, the purpose of this study is to analyze the commodification of local wisdom-based culture as an effort to strengthen Madura's potential as a wellness tourism destination. This research uses constructivist qualitative research methods. Observations will be carried out in the Madurese community in the Bangkalan and Sampang regions. This study found that Madurese people have local wisdom in interpreting the concept of healthy. This local wisdom is seen in their concept of “Bares Sake”s and the concept of “Atamba Araksa”. The meaning of this concept is manifested in the daily behavior of Madura public health communication, namely: “Arbet Beden” is to maintain for the body with “Ajamo” and “So’oso” tradition and “Nyabis” tradition. This local wisdom is a potential that can be developed into a tourist destination, especially wellness tourism, but requires product diversification and cultural commodification in an effort to strengthen Madura's potential as a wellness tourism destination.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Farida Nurul Rahmawati
AU  - Nikmah Suryandari
AU  - Windiani
PY  - 2023
DA  - 2023/10/10
TI  - Cultural Commodification Analysis Based on Local Wisdom in an Effort to Strengthen Madura’s Potential as a Wellness Tourism Destination
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 468
EP  - 474
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_53
DO  - 10.2991/978-2-38476-118-0_53
ID  - Rahmawati2023
ER  -