Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)

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Understanding Virtual Reality Experience Quality as Drive Intention to Visit in Tourism

Authors
Karisma Sri Rahayu1, *, Endang Siti Astuti1, Andriani Kusumawati1, Edriana Pangestuti1
1Business Administration Department, Faculty of Administrative Science, University of Brawijaya, Malang, Indonesia
*Corresponding author. Email: karismarahayu@student.ub.ac.id
Corresponding Author
Karisma Sri Rahayu
Available Online 1 August 2023.
DOI
10.2991/978-2-38476-090-9_36How to use a DOI?
Keywords
Virtual Reality Experience Quality; Destination Image; Novelty Seeking; Intention to Visit; Tourism Behavior
Abstract

The presence of technology has changed the mindset and lifestyle of tourist behavior. Tourists become active in seeking information on social media through smartphones. This article aims to explore conceptual research related to virtual Reality. Virtual Reality is a new marketing tool in the tourism industry. Virtual Reality has become a more common phenomenon in destination marketing and experiences in tourist attractions. This conceptual article aims to clarify virtual experiences in tourism, discuss previous research on virtual experiences, and propose conceptual models of virtual tourism experiences—information for the tourism industry related to improving the quality of service to tourists online. The study results are expected to be used as considerations and information materials for tourist destination managers in Indonesia to overcome problems related to virtual reality experience quality as one of the determinants of intention to visit.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 August 2023
ISBN
10.2991/978-2-38476-090-9_36
ISSN
2352-5398
DOI
10.2991/978-2-38476-090-9_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Karisma Sri Rahayu
AU  - Endang Siti Astuti
AU  - Andriani Kusumawati
AU  - Edriana Pangestuti
PY  - 2023
DA  - 2023/08/01
TI  - Understanding Virtual Reality Experience Quality as Drive Intention to Visit in Tourism
BT  - Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
PB  - Atlantis Press
SP  - 443
EP  - 455
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-090-9_36
DO  - 10.2991/978-2-38476-090-9_36
ID  - Rahayu2023
ER  -